Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR. This obsession with the immersive space is particularly true when it comes to the NBA. In its 16th season, ESPN's Around the Horn sports talk show moves to the network's New York Seaport District Studios and is revamping the entire look of the show, including integration of augmented reality into the broadcast. For those unfamiliar with the show's format, host Tony Reali moderates discussion between remote panelists, consisting of well-credentialed sports journalists, with each talking head appearing via video.
D on't act too surprised if, some time in the next year, you meet someone who explains that their business card isn't just a card; it's an augmented reality business card. You can see a collection and, at visualcard. Or pretty much anything you want. It's not just business cards. London Fashion Week has tried them out too: Benetton is using augmented reality for a campaign that kicked off last month, in which it is trying to find models from among the general population.
Augmented reality — AR, as it has quickly become known — has only recently become a phrase that trips easily off technologists' lips; yet we've been seeing versions of it for quite some time. The idea is straightforward enough: Sports coverage on TV has been doing it for years: More recently cricket, tennis, rugby, football and golf have all started to overlay analytic information on top of standard-speed replays — Augmented Reality Is Coming to Fantasy Sports Dating Apps that ball have hit the stumps, the progress of a rally, the movement of the backs or wingers, the relative flights of shots — to tell you more about what's going on.
Probably the most common use is in American football where the "first down" line — the distance the team has to cover to continue its offence — is superimposed on the News : Ready or Not for viewers.
But those The dating detox gemma burgess ebook Jens S. am 11.06.2018 huge systems. AR took its first lumbering steps into the public arena eight years ago: The American Popular Science magazine wrote about the idea in — but the idea of being permanently connected to the internet hadn't quite jelled at that point. What's changed in the past year is that AR has come within reach of all sorts of developers — and the technology powerful enough to make use of it is owned by millions of people, often in the palms of their hands.
The arrival of powerful smartphones and computers with built-in video capabilities means that you don't have to wait for the AR effects as you do with TV. They can simply be overlaid onto real life.
Step forward Apple's iPhoneand phones using Google's Android operating system, both of which are capable of overlaying information on top of a picture or video. Within the small world of AR, one of the best-known apps is that built by Layarwhich — given a location, and using the iPhone 3GS's inbuilt compass to work out the direction you're pointing the phone — can give you a "radar map" of details such as Wikipedia information, Flickr photos, Google searches and YouTube videos superimposed onto a picture you've taken of the scene.
For Americans, it will also pull in details from the government's economic Recovery Act — so that if you're on Wall Street and want to see how many billions went into which building, it will show you.
Or, more usefully, Yelp offers an augmented reality application that will show you ratings and reviews for a restaurant before you walk in — the sort of thing that could make restaurants quiver with delight, or shudder Augmented Reality Is Coming to Fantasy Sports Dating Apps horror. Or maybe it wouldn't need to know where it is; only who it's looking at. A prototype application demonstrated at the Mobile World Congress in Barcelona in February took things a little further again.
Point the phone at a person and if it can find their details, it will pull them off the web and attach details — their Twitter username, Facebook page and other facts — and stick them, rather weirdly, into the air around their head viewed through your phone, of course.
And there are fabulously useful applications: It combines sensors, head-up displays, and instructions to tackle the military's maintenance needs: Imagine if you could put on a pair of special goggles when you needed to investigate your car's engine, or a computer's innards, and the detail would pop up. That's the sort of idea that Armar is trying to implement, though for the military at first. Yet it's fashion which seems to have leapt quickest into this Augmented Reality Is Coming to Fantasy Sports Dating Apps. Carri Munden, who designed it with the Fashion Digital Augmented Reality Is Coming to Fantasy Sports Dating Apps at the London College of Fashion, described it as "mixing reality Christian dating site free fish SLIDES: Serialized Product Traceability for Quality Safety fantasy".
Adidas, too, has launched trainers with AR symbols in the tongues: The process by which the strange symbols get translated into images is simple enough: Some easy calculations mean the symbols can be detected whichever way up you hold the item. Videos and pictures are then sent back to you.
Andy Cameron says that the arrival of an open-source, hence free, AR tool kit has let companies build their own AR applications, using Flash — the News : Ready or Not animation and video technology used for many online ads and YouTube's videos — "which immediately meant you had huge penetration, because Flash is everywhere". Benetton is using AR in its latest campaign, called " It's My Time " which aims to get members of the public to put themselves forward as potential models, and uses AR to show more details about existing models.
But its first most visible use of AR was last year in issue 76 of Benetton's Colors magazine, a quarterly fashion product. Dozens of pages have AR symbols: Cameron can see huge potential which could even revive the fortunes of print advertising. With this — and this is the way that the more hard-nosed people in Benetton saw the advantage — it means that you can get more products on the page. The technical cost is a tiny part of the overall effort. And the development cost is pretty small.
And of course where advertisers go, the publications that house them are sure to go as well. But there are more possibilities for journalism using AR: Book publishers too are leaping in: Carlton Publishing will release News : Ready or Not AR book in May, featuring dinosaurs that pop out of the pages when viewed, yes, through a webcam.
Future releases include war, sport and arts titles which will also have extra AR elements. Yet in media it's the advertisers who are most excited. The possibilities of geotagged, targeted adverts — which in effect hang in the air until someone comes along to find them with a smartphone — or of AR adverts which open up a whole new world of opportunities and perhaps discounts or loyalty bonuses when you follow them through — are yet another glimpse of the holy grail ofads that know exactly who and where you are.
Is there a risk that we'll all become AR'd out — that it will become boring as advert after advert invites us to hold it up to a webcam? We have had the chance to reflect on what it means and how to use it. The key is that it should be an enhancement of the stuff on the printed page. Even so we're still in the early stages, he argues. Obviously we're really interested in the opportunities with handheld devices.
It's very frustrating that the iPhone doesn't allow access to the live video stream. Given that access, he says, "you could hold your Augmented Reality Is Coming to Fantasy Sports Dating Apps up to a billboard and get something amazing right there".
What about the alternative, such as Google's Android-based Nexus phone? But of course News : Ready or Not iPhone is a target market. Or maybe the processor on the iPhone isn't fast enough. Yet there are some who think that AR has already had its brief time in the sun.
At the Like Minds conference in Exeter at the beginning of March, Joanne Jacobs, a social media consultant, described an AR application that demanded you buy a T-shirt and then go and sit in front of your webcam — so you could play Rock, Paper, Scissors.
Cameron admits to some uncertainty about AR's measurable impact. Topics Augmented reality The Observer. Order by newest oldest recommendations. Show 25 25 50 All. Threads collapsed expanded unthreaded. Loading comments… Trouble loading?